Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

By:

Tim Peterson

July 07, 2015 04:00 PM

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.

Featured Stories

TV Upfront

8 streaming and CTV predictions for the TV upfronts

TV Upfront

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

By:

Parker Herren

8 streaming and CTV predictions for the TV upfronts

Brand Marketing

Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000

NFL CMO on reaching youth and diverse consumers through philanthropic marketing

Sam’s Club introduces a host of new measures amid retail metrics scrutiny

Retail

By:

Jack Neff

Sam’s Club introduces a host of new measures amid retail metrics scrutiny

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