Maya Rudolph Gets Real in Seventh Generation's New Spot

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here. Among the new releases, bank robbers dubbed the Prius Four for their getaway car are joined by other Prius drivers in Toyota's campaign; actor Chloë Sevigny needs a little help finding her phone in a spot from Apple Watch; a few Angels let loose in the latest from Victoria's Secret; and intergalactic pilot Fox McCloud gets sassy in Nintendo's ad for its Star Fox Zero game. Finally, "Saturday Night Live" alum Maya Rudolph rebuffs the competition in laundry detergent Seventh Generation's new spot. As always, you can find out more about the best commercials on TV at Ad Age's Creativity. Missed the previous installment of Hot Spots? Click here.

Maya Rudolph Gets Real in Seventh Generation's New Spot

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