Media

With the Warriors on Fire, NBA Generates Big Bucks for TNT, ESPN

The Warriors are giving TNT and advertisers a story to get excited about. (TNT/Turner Broadcasting)
December 04, 2015 12:00 PM

The Golden State Warriors' seeming unwillingness to lose has been a boon to the NBA's TV partners, and as the defending NBA champs' historic run continues into December, ratings points and ad dollars are piling high.

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