Nun in Tide Ad Confesses to 'Dirty Little Habit' (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here. Among the new releases, Shaquille O'Neal throws a house party with the pocket-sized Monster Superstar bluetooth speaker, while Giuliana and Bill Rancic get excited about shopping at Ashley Furniture Homestore. And a nun confesses to a "dirty little habit" -- which is obviously not what you're initially led to think it is -- for Tide. Meanwhile, Samsung has three of the five most engaging spots at the moment (echoing its performance on the Viral Video Chart for online views), and Apple's new "Stickers" spot -- a Creativity Editor's Pick yesterday -- surges into third place. As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Miss the previous installment of Hot Spots? Click here.

Nun in Tide Ad Confesses to 'Dirty Little Habit' (Watch the Newest Ads on TV)

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