Nationwide Is Not Only on Peyton Manning's Side, It's Always in His Ear

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here. Among the new releases, a father shows his daughters how to be a good sport after he is defeated in a game of wheelchair basketball in Toyota's new ad; a man frustrated with the presidential debate on TV asks Alexa about the cost of a one-way ticket to Canada in Amazon's spot; and Lady Gaga gives a glimpse into how intimate her "Bud Light x Lady Gaga Dive Bar Tour" will be with a clip of "Million Reasons." The Nashville Hot Colonel is revealed to be Vincent Kartheiser, better known as Pete Campbell to "Mad Men" fans -- but you'll have to be sharp eyed to spy him in the first spot of KFC's campaign. Finally, Nationwide spokesman Peyton Manning's jingle hell is revealed as he says the brand's signature song is "taking over" his life in a new ad for the insurer. As always, you can find out more about the best commercials on TV at Ad Age's Creativity. Missed the previous installment of Hot Spots? Click here.

Nationwide Is Not Only on Peyton Manning's Side, It's Always in His Ear

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