Pizza, Toilet Paper, Even Wine Brands Live-Tweet 'Peter Pan Live'

Walmart may have been the presenting sponsor of NBC's "Peter Pan Live," but that didn't stop other brands from trying to cash in on the the network's much-publicized TV event, including Charmin, DiGiorno Pizza and Ritz. As has become the norm in live TV events now, brands jumped on the hashtag, in this case #PeterPanLive, with sometimes-funny tweets and other times unrelated posts. DiGiorno, which garnered some attention last year for live tweeting along with "Sound of Music Live," was watching along again on Thursday night night. I wonder if they called it 'neverland' after someone ordered delivery pizza and it never came :( #PeterPanLive I wonder if the captain has a pizza cutter attachment for his hook #PeterPanLive delivery guys are the true lost boys. #WhereRthey #PeterPanLive Thin crust is just a rising crust that didn't want to grow up HAHAHAHAHA it's funny because it's true #PeterPanLive Other brands like Charmin and Ritz created memes that interjected their brands into the plot of the musical. Even strong enough for this guy. #tweetfromtheseat pic.twitter.com/hccYaoVWGU Mini RITZ will always be mini! #PeterPan #TopThat pic.twitter.com/A2PvSOZikO It's okay if it was yours too. #TopThat #PeterPan pic.twitter.com/0kSbGMvou1 A fairy wand fit for RITZ. #PeterPan #TopThat pic.twitter.com/WpqCfLVR3w At one point, toilet-paper maker Charmin and DiGiorno were even speaking to each other about the event. Looks like it's time to come up with tweets on the fly HAHAHAHA omg where am I #PeterPanLive @DiGiornoPizza We were waiting for this!!!! PS: we're patiently waiting for the "booty" and "poop deck" jokes.... @Charmin patience, my furry friend. One of the more surprising participants of the night was Sutter Home Wines. Faults and flaws noted, but having Captain Hook around would come in handy when it's time to uncork a bottle of #SutterHome. #PeterPanLive Of course Walmart complemented its on-air buy, including five commercials starring Melissa Joan Hart and her family but incorporating the plot of "Peter Pan," with its own social push. 👏 + ✨ + 🔔 = #SaveTinkerbell #PeterPanEmojis #PeterPanLive 🚣 + 🍳 + 👸 + = Peter Pan and Wendy #PeterPanEmojis #PeterPanLive NBC, too, naturally tweeted often throughout the broadcast, including this post: Sprinkling fairy dust all over your timeline! #PeterPanLive ✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨ ✨ Actual viewer ratings for "Peter Pan Live" did not live up to last year's live musical on NBC, "The Sound of Music Live, which attracted an average of 18.5 million. "Peter Pan" averaged 9.1 million on Thursday.

Pizza, Toilet Paper, Even Wine Brands Live-Tweet 'Peter Pan Live'

Featured Stories