The Price Is Wrong: TV's Thursday Night Ad Rates Out of Whack

'Heroes Reborn' is part of NBC's Thursday night block, where ratings are flat but the cost of a 30-second ad is up. (NBCUniversal Media)

November 03, 2015 03:00 PM

Featured Stories

Influencers & Creators

How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

Gillian Follett

How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Agency Brief: Martin layoffs, PetSmart’s media agency change and more

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Agency Brief: Martin layoffs, PetSmart’s media agency change and more

Winners and losers

Marketing winners and losers of the week

Adrianne Pasquarelli

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Marketing winners and losers of the week

Brand Marketing

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign