Siri Counts Down With Cookie Monster in Apple's New Spot

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here. Among the new releases, Lego shows everything is more awesome in an ad for an upgrade to its Dimensions game; H&M displays spring fashion on city streets; and Kohl's promotes its super Saturday sale. Blue Moon serves up the first in its new campaign, which marks a shift from the tagline "Artfully Crafted" to "Something's Brewing." Finally, in Apple's latest spot, Cookie Monster asks Siri for some help in the kitchen while impatiently waiting for his baked goods. As always, you can find out more about the best commercials on TV at Ad Age's Creativity. Miss the previous installment of Hot Spots? Click here.

Siri Counts Down With Cookie Monster in Apple's New Spot

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