Media
Appealing to Diverse Audiences, Essence and Snapchat Launch Third Pop-Up Discover Channel
Gift Article
Share
Expand
Essence is creating Snapchat videos and stories that speak to black women, mostly millennials.
(Courtesy Time Inc.)
By:
Garett Sloane
December 19, 2016 05:45 PM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer