Boom! Hockey Fan Kevin Smith Feels the Excitement in EA's 'NHL 16' Spot

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here. Among the new releases, Damon Wayans Jr. promotes Yahoo! Sports daily fantasy games and a woman teaches her annoying flight companion a lesson with the help of Marvel Puzzle Quest mobile game. Also, Julia Louis-Dreyfus keeps the funny coming in her latest Old Navy spot as a diner waitress who doesn't believe the patron's stylish clothes were bought at the retailer's fall sale, while Campbell's reminds the viewer that mom is not always around to make chicken soup. Finally, Eletronic Arts' spot for "NHL 16" has several hockey fans (including film director Kevin Smith) excited about the passes and goals happening in the game's arena. As always, you can find out more about the best commercials on TV at Ad Age's Creativity. Miss the previous installment of Hot Spots? Click here.

Boom! Hockey Fan Kevin Smith Feels the Excitement in EA's 'NHL 16' Spot

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