News Archive

A-B Just Can't Quit Bud Select

A-B execs acknowledge that Select's marketing has fallen prey to the same vague positioning that felled past brand extensions Bud Dry and Bud Ice.
JM
By:
Jeremy Mullman
By:
|
March 19, 2007 05:00 AM

Featured Stories

AI
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
AI

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

AH
By:
Asa Hiken
GS
By:
Garett Sloane
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
Newfronts
NewFronts 2025—key ad tech and AI insights for marketers
Newfronts
GS
By:
Garett Sloane
NewFronts 2025—key ad tech and AI insights for marketers
Cannes Lions
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Cannes Lions
SS
By:
Sabrina Sanchez
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Upfront and NewFronts
Amazon ad chief talks DSP growth, economic impact on holiday advertising
Upfront and NewFronts
AA
By:
Ad Age Staff
Amazon ad chief talks DSP growth, economic impact on holiday advertising