ONCE UPON A TIME, NIKE, WIEDEN & KENNEDY AND MICHAEL JORDAN WEREN'T YET A TEAM. IN THIS EXCERPT FROM HIS NEW BOOK, DAVID HALBERSTAM DESCRIBES HOW IT ALL CAME TOGETHER, WITH A YOUNG FILMMAKER.: BIRTH OF AN ICON
The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.