New Book Reports 37% of All Advertising Is Wasted

The findings of 'What Sticks' are the result of five years of research on campaigns from 36 of the nation's top advertisers. | ALSO: Comment on this article in the 'Your Opinion' box below. (Hoag Levins)

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jackneff@earthlink.net

August 08, 2006 05:00 AM

Featured Stories

Influencers & Creators

How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

Gillian Follett

How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model

Agency Brief: Martin layoffs, PetSmart’s media agency change and more

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Agency Brief: Martin layoffs, PetSmart’s media agency change and more

Winners and losers

Marketing winners and losers of the week

Adrianne Pasquarelli

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Marketing winners and losers of the week

Brand Marketing

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign