News Archive

Breast Cancer Awareness Strategy Increases Sales of Campbell's Soup

Pink Breast Cancer Awareness labels doubled the sales of Campbell's soups in Kroger stores. | ALSO: Comment on this article in the 'Your Opinion' box below.
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By:
Stephanie Thompson
By:
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October 03, 2006 05:00 AM

Featured Stories

Possible Conference
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts
Possible Conference

At Possible in Miami Beach, ad leaders confront tariff-driven disruption across retail, ad tech and strategy.

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By:
Garett Sloane
JN
By:
Jack Neff
GF
By:
Gillian Follett
PH
By:
Parker Herren
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts
Agencies
This new agency is staffed with more AI agents than people and wants to keep it that way
Agencies
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By:
Brian Bonilla
This new agency is staffed with more AI agents than people and wants to keep it that way
TV Upfront
6 measurement predictions for the TV upfronts
TV Upfront
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By:
Parker Herren
6 measurement predictions for the TV upfronts
Marketer's Brief
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
Marketer's Brief
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By:
Asa Hiken
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once