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How Chrysler Chief Olivier Francois Is Selling Detroit

Olivier Francois (Ray Gordon)
By:
February 21, 2011 05:00 AM

Joel Martin, principal of Eight Mile Style Music and co-owner of Eminem's song catalog, is used to getting the cold shoulder from Michigan automakers who have generally found the rap artist's song lyrics too spicy for their mainstream audiences. So, imagine his surprise when he got a call on his cellphone one day last December from an assistant at his Ferndale, Mich., office that said "The president of Chrysler is here looking for you."

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