News Archive

Citigroup's $400 Million Naming Rights Deal Sparks Price Surge

When the Mets' new stadium is opened in 2009, it will be known as Citi Field instead of Shea Stadium because of the banking giant's agreement to pay $20 million a year for the naming rights. | ALSO: Comment on this article in the 'Your Opinion' box below.
RT
By:
Rich Thomaselli
|
r
By:
rthomaselli@crain.com
November 19, 2006 05:00 AM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

AA
By:
Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Datacenter
All Access exclusive—How this year’s ad job losses might foreshadow a recession
Datacenter
BJ
By:
Bradley Johnson
All Access exclusive—How this year’s ad job losses might foreshadow a recession
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
|
ES
By:
E.J. Schultz
Marketing winners and losers of the week
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’