Advertising News

Crashing Motrin-Gate: A Social-Media Case Study

'Motrin-gate' proves the power of social media for marketers as well as how quickly marketers can be forced to buckle to a relatively small but vocal minority of people.
JN
By:
Jack Neff
November 24, 2008 05:00 AM

Featured Stories

Agencies
15 agency executives leading the charge for personalization through AI and other tech innovations
Agencies

These executives are building AI products and tools for their agencies and clients.

BB
By:
Brian Bonilla
15 agency executives leading the charge for personalization through AI and other tech innovations
Ad Tech
How Buzzfeed is launching shoppable ads with ShopsenseAI
Ad Tech
AH
By:
Asa Hiken
How Buzzfeed is launching shoppable ads with ShopsenseAI
Sports
How sports hype videos became a marketing tool for teams—watch 8 winners
Sports
JS
By:
Jon Springer
How sports hype videos became a marketing tool for teams—watch 8 winners
Food & Beverage
How a simple Chipotle Instagram post led to a new campaign
Food & Beverage
EW
By:
Erika Wheless
How a simple Chipotle Instagram post led to a new campaign