"It's a blend between two tastes, a blend between two cultures, and a blend between today and her heritage," said Luis Miguel Messianu, president and chief creative officer of Alma DDB, McDonald's U.S. Hispanic agency.
"It's a blend between two tastes, a blend between two cultures, and a blend between today and her heritage," said Luis Miguel Messianu, president and chief creative officer of Alma DDB, McDonald's U.S. Hispanic agency.
There are various ways marketers can evaluate their agency partners’ financial fitness.