News Archive

HENKEL BUYS RIGHT GUARD FROM P&G FOR $420 MILLION

February 21, 2006 05:00 AM

CINCINNATI (AdAge.com) -- Henkel has agreed to buy Right Guard and two other deodorant brands from Procter & Gamble Co. The move makes Henkel's Dial unit a major player in the U.S. category and could preserve the account for Omnicom Group?s BBDO Worldwide.

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