I Can't Believe It's Yogurt is acquired

Yogen-Fruz World-Wide, a frozen yogurt company based in Toronto, has acquired I Can't Believe It's Yogurt and ICBIY's parent company, Brice Foods, Dallas, for $10 million. The deal will boost Yogen-Fruz's outlets in 69 countries from 1,002 to 2,509 and puts Yogen-Fruz in second place among frozen yogurt marketers in the U.S., behind The Country's Best Yogurt (TCBY).