Advertising News

JC Penney Reinvents Department-Store Retailing

January 25, 2012 09:00 PM

JC Penney is ripping up the marketing playbook and starting fresh.

Featured Stories

Possible Conference

Possible 2025 takeaways for marketers

Possible Conference

Gen Z strategies, creator economy moves, media innovation and more insights from the conference.

Gillian Follett

Possible 2025 takeaways for marketers

How Google plans to measure ad campaigns on iPhones

How Google plans to measure ad campaigns on iPhones

US ad employment fell in April for the fifth straight month

Bradley Johnson

US ad employment fell in April for the fifth straight month

Brand Marketing

How brands can get a Met Gala boost, despite this year’s tough economic backdrop

Brand Marketing

Adrianne Pasquarelli

How brands can get a Met Gala boost, despite this year’s tough economic backdrop

Latest News

Madwell’s closure—what marketers can learn about assessing agency financial risk

Agency news you need to know this week

Toyota, McDonald’s and dozens of other brands are doing Asian American advertising right

Why brands need to build culture, not interrupt it

Staying current is easy with newsletters delivered straight to your inbox.

See More in Advertising News

How smart retailers are using media in uncertain times

How women are redefining advertising

How Giant Food is redefining ‘local’ to connect with a new generation

Ad Age DEI Council

Staying current is easy with newsletters delivered straight to your inbox.