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The ``Jurassic Park'' logo is a proud centerpiece for Kellogg and Sega. Kenner and others have learned of the insatiable craving for anything ``dino.''"Jurassic Park's' amazing story (graphic) PROMOTIONAL MARKETER OF THE YEAR SPIELBERG & MCA PUT TOGETHER
March 21, 1994 05:00 AM
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HBO Max rebrand reveals a marketing playbook for disruptive strategy
Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.
