Advertising News

Kotex Enlists Comics to Pitch Natural Balance Line

February 20, 2012 05:42 PM

Conventional wisdom long held that you don't joke in feminine-care ads. But Kimberly-Clark has been laughing all the way to the bank with successful spots for U by Kotex in recent years and is now enlisting female standup comics for a new round of ads behind the base Kotex brand.

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