News Archive

Puma Steps Up In-Store Experience With IPad Concept

Using Puma's new Creative Factory customization platform, customers can use the materials on display as inspiration and then use iPads on telescoping arms to design the shoes.
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December 09, 2010 05:15 PM

NEW YORK (AdAge.com) -- When iPads went on sale this spring, retail and agency execs buzzed about the implications for retail. The tablets, they said, had huge potential as interactive catalogs, personal shopping assistants and point-of-sale systems. Now, those predictions are coming to fruition.

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