McD's `Mulan' promo features `Imperial Pack'

McDonald's Corp., carrying out its pledge to emphasize taste, features an "Imperial Pack" of 20 Chicken McNuggets with a Szechuan dipping sauce as part of its link, starting June 16, to Walt Disney Co.'s animated film "Mulan." The film opens in theaters June 19. The pack, with a suggested price of $6.99, includes two large fries and two 21-ounce soft drinks. "Mulan" marks McDonald's first global Happy Meal promotion and will run for four weeks in the U.S. On June 17, the company stages an event in Seattle for the promotion with figure skater Michelle Kwan. TV support for Happy Meals is from Leo Burnett USA, Chicago; DDB Needham Worldwide, Chicago, created ads targeted to adults. The program kicks off in Latin America and the Asia Pacific next month; in Japan in September; and in Europe and the Middle East later in the year. Copyright June 1998, Crain Communications Inc.

McD's `Mulan' promo features `Imperial Pack'

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