Advertising News

Study: Millennial Parents Just Like Those From Previous Generations

Maureen Morrison

October 03, 2013 12:00 PM

Millennials have been discussed ad nauseum as being a generation different from its predecessors -- one that's entitled, tech-savvy, style-driven, health-conscious and unattached.

Featured Stories

8 streaming and CTV predictions for the TV upfronts

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

8 streaming and CTV predictions for the TV upfronts

Possible Conference

Gary Vaynerchuk slams brands’ reliance on paid over organic social

Possible Conference

Gillian Follett

Gary Vaynerchuk slams brands’ reliance on paid over organic social

Brand Marketing

Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000

Brand Marketing

Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000

Sam’s Club introduces a host of new measures amid retail metrics scrutiny

Sam’s Club introduces a host of new measures amid retail metrics scrutiny

Latest News

Goodby appoints a new chief strategy officer

Publicis Groupe acquires sports marketing agency co-founded by Rich Paul

NFL CMO on reaching youth and diverse consumers through philanthropic marketing

How PayPal is trying to grow its ads business with an offsite offering

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Ad Age DEI Council

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