Advertising News

Netflix's Attempt at 'Transparency' Angers Consumers, Hurts Brand

AB
By:
Alexandra Bruell
September 21, 2011 12:00 PM

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Possible Conference
How Flau’jae Johnson is approaching NIL deals and elevating her personal brand
Possible Conference
GF
By:
Gillian Follett
How Flau’jae Johnson is approaching NIL deals and elevating her personal brand
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
ES
By:
E.J. Schultz
Marketing winners and losers of the week