News Archive

P&G Rolls Out Ads to Quell Consumers' Pet-Food Fears

Iams claims four out of five vets recommend the brand to help dogs live healthier longer. But according to the NAD, P&G didn't back up the 'healthier longer' part.
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By:
Jack Neff
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By:
jneff@adage.com
April 03, 2007 07:32 PM

Featured Stories

TV Upfront
YouTube Brandcast stars MrBeast and other creators
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This year, YouTube’s message was a little different at its Brandcast event.

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