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Pet-food Industry Too Slow: Crisis-PR Gurus
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'In any crisis, the first 24 to 48 hours are most important, and there's an expectation that in the first 24 hours a lot can and should be done,' said one crisis communications expert about the pet-food recall.
(Greg Palmer)
By:
Jack Neff
j
By:
jneff@adage.com
|
March 23, 2007 11:44 PM
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