Saucony Finishes Strong With Its 'Find Your Strong' Strategy

The ad opens with a series of people waking before dawn and getting dressed in running clothes. "It's never been about the shoes," says the voice-over. "It's always been, and will be about, those who run in them." The two-minute spot, called "Ready," will be released this spring via social channels and select digital media is from Saucony, and is part of the athletic-shoe marketer's "Find Your Strong" strategy aimed at forging a connection with the specialty-runner consumer. Taking the strategy a step further, it's releasing an inspirational 22-minute documentary called "Finding Strong."