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SEGA POWERS UP TO BATTLE SURGING SONY; $60 MIL CAMPAIGN IS DESIGNED TO RECAPTURE LEAD IN VIDEOGAMES

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August 19, 1996 05:00 AM

Featured Stories

Possible Conference
Why Possible frustrated marketers and vendors
Possible Conference

What emerged in Miami Beach was more than a critique of one show.

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By:
Jack Neff
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Parker Herren
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Gillian Follett
Why Possible frustrated marketers and vendors
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Reimagined Brawny man launches a third ply, and it’s no joke
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By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke
AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
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Ewan Larkin
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
Brand Marketing
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Brand Marketing
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Asa Hiken
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations