News Archive

Study: Skinny Women Better for Bottom Line

Women who had just seen thin models were nearly four times more likelyto turn down a snack pack of Oreo cookies offered as thanks for their participation in the study than women who hadn't.
JN
By:
Jack Neff
|
j
By:
jneff@adage.com
July 30, 2008 11:21 PM

Featured Stories

Retail
Why Walmart is trying to change its perception, even as sales climb

Walmart launches a campaign to show it's not the Walmart many people remember.

JN
By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Datacenter
US ad employment slumped in May for the sixth consecutive month
BJ
By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Cannes Lions
AI becomes a Cannes co-pilot for agencies
BB
By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
GF
By:
Gillian Follett
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers