News Archive

Travelers Reunites With Red Umbrella

Even though the umbrella had been used by Citigroup for more than a decade, Travelers' research showed the symbol was still more associated with Travelers than any of the company's current marketing emblems or taglines.
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By:
Jeremy Mullman
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By:
February 13, 2007 06:22 PM

Featured Stories

Accounts in Review
TikTok hires Pereira O’Dell to manage global creative
Accounts in Review

The popular video platform hired Pereira O'Dell after a review that started last year.

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By:
Ewan Larkin
TikTok hires Pereira O’Dell to manage global creative
Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List
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By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Food & Beverage
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Food & Beverage
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By:
Jon Springer
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
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By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency