Wednesday Wake-Up Call: Agencies Boost Ad Spending With Amazon. Plus, the Google Vs. Amazon Feud
Outside the Moscow offices of the Russian Olympic Committee (ROC) on December 6, 2017, following the IOC announcement of its suspension, banning Russia from the 2018 Winter Olympic Games. (Mikhail Japaridze/TASS/Getty Images)
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.