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Annoying, Disgusting, Effective: Pharma TV Character Actors Embrace Quirkiness at Every Turn
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Actress Ilana Becker says she's blown away by the positive response to her redheaded Irritabelle character for Viberzi.
(Courtesy Allergan/Arnold Worldwide)
By:
Beth Snyder Bulik
February 22, 2017 12:00 PM
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