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Annoying, Disgusting, Effective: Pharma TV Character Actors Embrace Quirkiness at Every Turn

Actress Ilana Becker says she's blown away by the positive response to her redheaded Irritabelle character for Viberzi. (Courtesy Allergan/Arnold Worldwide)
BS
By:
Beth Snyder Bulik
February 22, 2017 12:00 PM

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Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

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So you’re graduating and want a marketing career—tips from ad industry leaders
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E.J. Schultz
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Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
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Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
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