Brand Marketing

Fiery Phones, Exploding Washers Take Samsung Brand Through the Wringer. Can It Recover?

Samsung has put on hold its washer ads featuring Kristen Bell and Dax Shepard.
BS
By:
Beth Snyder Bulik
October 03, 2016 12:00 PM

Featured Stories

Cannes Lions
AI becomes a Cannes co-pilot for agencies

Agency execs are using AI for travel, new business and awards submissions.

BB
By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
EL
By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more
Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
GF
By:
Gillian Follett
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
Winners and losers
Marketing winners and losers of the week
AP
By:
Adrianne Pasquarelli
|
ES
By:
E.J. Schultz
Marketing winners and losers of the week