Cannes Lions Grand Prix-winning Vrse.works, the virtual reality studio behind the celebrated New York Times experience "The Displaced," has changed its name to Here Be Dragons.
"On old maps, uncharted territory would be marked by the term Here Be Dragons," said Co-founder Chris Milk in a statement. "And for the first time in nearly a century, we now face a similar uncharted territory at the birth of a new medium; a completely unexplored frontier for storytelling, communication and human connection."
"We did not really want VR in the title of the name," explained Co-Founder Patrick J. Milling Smith. "Every company that launched in last year or so has 'VR' in title, and who knows if that's even what we will call this medium in a few years? We found a name that felt like it encapsulated the spirit and the nature of exploration within the company."
Along with the moniker change, the company has added new members to its executive team, including Executive Creative Director Edu Pou, former Chief Creative Officer at The Barbarian Group, who has also had stints at Wieden & Kennedy and CP+B; Technical Creative Director Justin Denton; and Chief Opperating Officer Frederik Frizell, formerly of top digital production shops Mediamonks and Stopp.