Opinion

Behind the Epidemic of Lousy Viral Campaigns

Folgers' toleratemornings.com is one example of a bad idea turned into a viral campaign. Georgia-Pacific's Brawny Academy, Nissan's living-in-a-Sentra, and Hewlett-Packard's skunk let loose in a coffeehouse video are others.
SD
By:
Scott Donaton
January 08, 2007 05:00 AM

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