Bailey Lauerman took home the top honor at this year's Advertising Age Small Agency Awards. The 74-person shop, headquartered in Omaha, Nebraska, was named Small Agency of the Year at the Small Agency Awards Show held in Portland, Ore., capping off Ad Age's annual Small Agency Conference.
"Byzantium Tests," an effort for Cinemax show "Hunted" created by Campfire, New York, was named Campaign of the Year. "Byzantium Tests" included an immersive, interactive microsite, but began with a guerilla out-of-home campaign featuring the security firm -- Byzantium -- alongside the words "We're not for everyone, just the 1% that matters."
Portland-based Pollinate took home silver in the Small Agency of the Year category. Mono was the silver recipient in Campaign of the Year for its "Everyday Collection" effort for Target Grocery. Last year, Mono's Human Doing" campaign for BlueCrossBlueShield Minnesota was named Campaign of the Year.
Bruketa & Zinic, an agency in Zagreb, Croatia, was named International Small Agency of the Year. And Denver-based Cactus nabbed Pro Bono Campaign of the Year for "Man Therapy," a campaign for the Carson J. Spencer Foundation & Colorado Office of Suicide Prevention. The Pro Bono Campaign of the Year was a new category for 2013.
Continuing a tradition started by John Coleman, founder-CEO of Via, Ad Age's 2011 Small Agency of the Year, Jerry Bodrie, one of the founders of 2012 Small Agency of the Year, Baldwin&, Raleigh, N.C., was on hand to pass the honor to Bailey Lauerman. Previous winners have also included: Pereira & O'Dell, San Francisco; and Rockfish Interactive, based in Rogers, Ark., which is now owned by WPP.
"This year's competition was fierce," said Ad Age Deputy Managing Editor Rupal Parekh, one of the judges. "The number of entries was up across the board, making judging that much more difficult. Not surprisingly, the breadth of work -- whether it be for small businesses or national players -- is impressive. We also see signs that more and more major marketers are turning to small and independent shops for creative solutions."
This year also saw a substantial increase in the attendees to the Small Agency Conference, with registrations almost double what they were last year.
"This is our fifth year doing this and -- not to sound like a big softy -- but it continually inspires me to judge this competition," said Managing Editor Ken Wheaton, who also judged the competition. "The staff size for these agencies might be considered small, but there's nothing small about their ideas."
To learn more about these agencies, watch for the August 5 issue of Ad Age , which will feature profiles on each of the award-winners.
SMALL AGENCY OF THE YEARGOLD: Bailey Lauerman, Omaha, Neb.
SILVER: Pollinate, Portland, Ore.
CAMPAIGN OF THE YEARGOLD: Campfire, New York: Cinemax's "Byzantium Tests"
SILVER: Mono, Minneapolis: Target Grocery's "Everyday Collection"
INTERNATIONAL AGENCY OF THE YEARGOLD: Bruketa & Zinic, Zagreb, Croatia
CAMPAIGN OF THE YEAR: PRO BONOCactus, Denver: "Man Therapy" for Carson J. Spencer Foundation & Colorado Office of Suicide Prevention
SMALL AGENCY OF THE YEAR: CULTUREBrokaw, Cleveland
SMALL AGENCY OF THE YEAR: 1-10 EMPLOYEESGOLD: Standard Time, Los Angeles
SILVER: Division of Labor, Sausalito, Calif.
SMALL AGENCY OF THE YEAR: 11-75 EMPLOYEESGOLD: Red Tettemer O'Connell + Partners, Philadelphia
SILVER: Crossmedia, New York
SMALL AGENCY OF THE YEAR: 76-150 EMPLOYEESGOLD: Wong, Doody, Crandall, Wiener, Los Angeles/Seattle
SILVER: Eleven Inc., San Francisco
SMALL AGENCY OF THE YEAR: NORTHWEST REGIONGOLD: Copacino & Fujikado, Seattle
SILVER: Mutt Industries, Portland, Ore.
SMALL AGENCY OF THE YEAR: NORTHEAST REGIONGOLD: Nail Communications, Providence, R.I.
SILVER: Our Man In Havana, New York
SMALL AGENCY OF THE YEAR: MIDWEST REGIONGOLD: Sullivan Higdon & Sink, Kansas City, Mo.
SILVER: Solve, Minneapolis
SMALL AGENCY OF THE YEAR: SOUTHEAST REGIONGOLD: Big Communications, Birmingham, Ala.
SILVER: Trone Brand Energy, High Point, N.C.
SMALL AGENCY OF THE YEAR: SOUTHWEST REGIONGOLD: TDA Boulder, Colo.
SILVER: HAPI, Phoenix, Ariz.
SMALL AGENCY OF THE YEAR: WEST REGIONGOLD: Threshold Interactive, Los Angeles
SILVER: Traction, San Francisco