CES

Why Samsung, not Google, Should Be the CES Hero

Alphabet Inc.'s Google Home Mini smart speakers are displayed on screens as attendees stand in line to enter the company's exhibit at the Consumer Electronics Show in Las Vegas last week. (Patrick T. Fallon/Bloomberg)
By:
January 16, 2018 07:11 PM

Marketers around the world following the Consumer Electronics Show this year might have been wondering whether to double down in their dealings with Google or Amazon. But any product manufacturer that is focused on its long-term relevance needs to be praying Samsung's approach is the one that wins out in the end.

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