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Advertising News

Marketer of the Year: Coca-Cola

NZ
By:
Natalie Zmuda
November 07, 2011 05:00 AM

In its 125 years, Coca-Cola has been one of the world's most dependably good marketers. But there have been rougher times, as Joe Tripodi isn't afraid to admit.

Featured Stories

Food & Beverage
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Food & Beverage

Partnership with Gallaudet University also gives the brand its own ASL sign

JS
By:
Jon Springer
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Agencies
BarkleyOKRP unveils its succession plan, including a new CEO
Agencies
EL
By:
Ewan Larkin
BarkleyOKRP unveils its succession plan, including a new CEO
Accounts in Review
Havas wins Olive Garden’s media account
Accounts in Review
LR
By:
Lindsay Rittenhouse
Havas wins Olive Garden’s media account
TV Upfront
15 next-gen media buyers to know—and their upfront advice for advertisers
TV Upfront
PH
By:
Parker Herren
15 next-gen media buyers to know—and their upfront advice for advertisers

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