Hulu is looking to improve the ad experience on its service and help marketers better measure the effectiveness of their media buys on over-the-top devices.
Hulu is looking to improve the ad experience on its service and help marketers better measure the effectiveness of their media buys on over-the-top devices.
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.