Newfronts

Hulu Will Deliver Interactive Ads Built Specifically for the Living Room

Hulu CEO Mike Hopkins speaks on stage during the 2016 Hulu Upfront on May 4 in New York. (Photo by Bennett Raglin/Getty Images for Hulu)
May 04, 2016 03:55 PM

Hulu is looking to improve the ad experience on its service and help marketers better measure the effectiveness of their media buys on over-the-top devices.

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