Watch NYX’s full Cardi B ad that was ‘disapproved’ for Super Bowl

NYX created a stir with its Super Bowl spot that aired in the top 10 regional markets and Univision today, saying that league representatives did not approve the second half of the 30-second spot for broadcast. The approved 30-second spot includes some cryptic voiceover commentary from Cardi B and a QR code linked to the “uncut” version released Friday. Since that uncut version is 52 seconds long, a lot would have had to go anyway, regardless of network or league standards reviews. The uncut version includes phallic innuendoes and insinuates that men are using Duck Plump lip gloss to enhance their private parts. While the edited NYX spot did link to the 52-second “uncut” version via a QR Code, there was a 30-second spot, which combined footage from the spot that ultimately ran with the uncut version, that was submitted to the NFL for approval, but rejected, a spokeswoman for the brand said. Watch the 30-second ad that aired, as well as the longer uncut version below: 30-second version Uncut version Although it is not unusual for brands to submit ads that they know will be rejected, in order to build buzz for their campaign, NYX said that was not the case. Representatives of CBS and the NFL did not respond to requests for comment Super Bowl commercials Tracking the latest brand and agency plans Enter here

Watch NYX’s full Cardi B ad that was ‘disapproved’ for Super Bowl

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