A Place They Can Call Their Own

Twice a year, Rob Malcolm, Diageo's president-marketing, sales and innovation, heads off to a meeting with 20 to 30 other chief marketing officers and no customers, no vendors, no one else from his company. The following day, he returns to the office, sits down with his top leaders and passes on four or five "really valuable things" he learned. The cost: $50,000. It's small price to pay, he says. "Where else can you have, in one morning session, two hours with Jim Collins, who wrote the book 'Good to Great'; then talk to Martha Stewart about what she'd do differently; and then Jim Kiltz, who has turned around three companies, about how he views marketing?" Mr. Malcolm asks.

A Place They Can Call Their Own

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