Olympics

Dick's Kicks Off Its Olympics Marketing With New Spot

Dick's Sporting Goods taps Olympic and Paralympic contenders in its new spot. (Dick's Sporting Goods)
March 04, 2016 05:45 PM

There are still five months to go before the Olympics in Brazil, but some retailers are already drilling the iconic sporting event into their marketing. On Friday, Dick's Sporting Goods, a Team USA sponsor, unveiled a 60-second spot featuring five Olympics and Paralympics contenders who are also employees of the 640-unit chain.

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