The CW has completed its upfront sales process, notching what is believed to be an amount similar to the $400 million to $420 million in ad commitments it secured from marketers in last year's upfront.
The CW has completed its upfront sales process, notching what is believed to be an amount similar to the $400 million to $420 million in ad commitments it secured from marketers in last year's upfront.
Lessons from the closure, including how to assess an agency’s finances.