TV Upfront

NBCU Commits to $1 Billion in Ad Deals That Move Beyond Nielsen Guarantees

Linda Yaccarino, chairman-advertising sales and client partnerships, NBC Universal. (Joseph Moran/NBCUniversal)
JP
By:
Jeanine Poggi
March 02, 2017 02:00 PM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

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By:
Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
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ES
By:
E.J. Schultz
Marketing winners and losers of the week
Food & Beverage
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
Food & Beverage
JS
By:
Jon Springer
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine