TV Upfront

Viacom Aims to Make Data Accessible to All Marketers

'A lot of clients want to talk about data because they know they should be talking about data, but not everyone can do it,' said Jeff Lucas, head of marketing and partner solutions, Viacom. (Viacom)
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By:
Jeanine Poggi
March 08, 2016 03:00 PM

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