Opinion

'The 4-Hour Workweek': A Case Study in DIY Marketing

SR
By:
Steve Rubel
June 04, 2007 05:00 AM

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
BD
By:
Brandon Doerrer
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Possible Conference
Visa’s CMO on AI agents, ad tech and the future of creativity
Possible Conference
JN
By:
Jack Neff
Visa’s CMO on AI agents, ad tech and the future of creativity
Possible Conference
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts
Possible Conference
GS
By:
Garett Sloane
JN
By:
Jack Neff
GF
By:
Gillian Follett
PH
By:
Parker Herren
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts